Everyone knows that socially, good first impressions are very important. So it makes sense that companies dealing in social media — such as social gaming giant Zynga — are finding that the first few moments a user interacts with their digital products are similarly crucial for their long-term success.

Zynga aspires to make all its games pass what the company calls the “three click” test: Making games that people can enjoy and get hooked on within the first three clicks of the mouse. According to Zynga CEO Mark Pincus, that is all the time a first-time user will give to a game before deciding whether it’s a keeper.

via For Zynga, success lies in the first three clicks — Tech News and Analysis.

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